Try Not To Burn Out

On May 27, 2009, in Personal Revelations, by Adelard

Try Not To Burn Out Seriously, the last 4 years I’ve been going at it pretty hard. Got that goal of trying to get a million. I’ve done the playbook. Sacrificed having a light, no partying, and no hanging out with friends, nothing, just trying to get to the level I need to be at financially. I’m almost there, I feel the sacrifices have been well worth it, and with several of my projects I am almost at the really get rich profit level.

In the last 4 years I went on vacation for about 3 weeks total, and those weeks were spent mostly with my family, so really no vacation. You know how it gets when you get family together for of all things a road trip.

Well everything almost came crashing down a couple of weeks ago. It’s like people all want, want, and want from you. There became hardly an instance were people were trying to give. Phone calls, emails, voicemails, all with people’s wants, they want me to do this, want me to do that, and oh by the way no upfront money, LOL, really. Jokesters. I was burnt out in all terms of the word; the only thing that kept me going was getting work done for my current clients. I wasn’t burnt out from working; I was burnt out from crazy demands from people that aren’t even considered to be my clients.

I seriously had to step back and re-evaluate who am I in contact with, who was MY best interest, and who has only THEIR best interested when contacting me on a personal level. Sometimes I wonder if all of these sacrifices are worth it, but then I remember why I do it.

For me it’s to be financially secure, happy, and doing what I love. In all accounts at this very moments I am doing great, so unloading all of unnecessary baggage whether it be personal or business helped me out a lot. I am refocused and energized to get the job done that I love so much. The one thing I love is getting that phone call from a new referral or prospect who was heard that I’m the man, everyone’s heard so much great stuff about me, I get the job done, and get really excited to work with me. Those are the moments I live for, cause that means there was another satisfied customer that I did well for.

I really hope that anyone that’s been down and almost out can relate to this message, keep on going, keep on at it, and but don’t burn out. Take a break when you need to, schedule yourself according ON YOUR TIME. And do what you love, otherwise you are just walking through a life that could be potentially more fruitful for you.

Targeting Your Online Brand's Audience Correctly For any web marketing and online website owner, you have to realize the reality of branding. There are going to be an audience you will not be able to gain with your specific brand. There are cases when it is necessary to create a 2nd or 3rd brand, if you have the resource, to target different segments of an audience. Fact is that some people won’t like your message one way, but offering the same product/services under a different brand and message might get them.

Getting Traffic
Getting the traffic and prospective customers is the first step. Go after everyone you possible can, and watch what type of client responds positively and what type respond negatively. You should always try to generate proactive leads in any business, reach out to prospects to get their business. You need to concentrate on proactively driving the sales on one end, and also attracting sales/leads on your website’s end. It’s a 2-pronged approach. Time is a factor in life; so knowing what to focus on in the very beginning of a new business is important.

For a NEW online website there should be a focus on increasing leads and increase sales for the first several months until you can get things off the ground and come back and fix the brand image, and refocus IF necessary. During this time you will truly begin to understand what type of audience your brand attracts and how you should focus your brand’s image going forward.

In the early stages of any business you have to be aware that you are not going to get the brand perfect the first time. If the design and layout doesn’t work after a given period of time like 3 to 6 months then change it. But that doesn’t mean just run with the layout you got, always be testing. Use a/b split testing methods; Google has a Website Optimizer program that helps to increase leads and revenue by focusing the traffic you have. Every website can use improvements, so testing should go on forever. After 3 to 6 months if review everything in the brand and refocus your message to your target audience. You might find out that the target audience might not even be the most profitable one, and can re-convey your message towards the new one.

I’ve been in the lead generating game for a long time as well; I’ve worked in boiler room situations as well. Did I do great cold calling? NO! But when the leads were warm, fresh, or even hot leads generated from an online website, they were more likely to close. That’s where I realized to really engage users I had to go back to what I new best the Internet. That’s why I’m in Internet marketing. I’ve had first hand experience in the mortgage, health care, and entertainment industry. I have noticed in all lead generating scenarios the majority of leads being generating are going to be shitty leads. That’s a fact.

It is simply human psychology that people don’t like change, they fear it. That’s why there is “tire kicking” in every lead generation niche.

Your Brand
Your brands’ website and it’s design/layout is a big part of the message conveyed to visitors. Like I said before there is always room to improve everything, that’s why I concentrate on doing split tests with all my clients’ website and my own sites. I’ve even experimented with creating dynamic SEO programs for website to “self improve” over time as new keywords are found.

In the early stage of a business I recommend not sit around talking about brand image for weeks on end, cause the business will be completely broke cause there are no sales. You don’t have time for that.

Online Branding doesn’t mean anything to a site with no traffic. AND traffic to a bland site does mean anything when your audience is not excited, attentive, or interested in your offer. You have to really understand the mentality of individuals online.

People Want Information Quickly
I will again state this because I have the number to back it up; PEOPLE DON”T READ EVERYTHING YOU WRITE ONLINE. It’s all about their experience. There are too many distractions when visitors are on their computer to read any and everything you have written. Most people are not going to get past the 4 or 5 page without being distracted with emails, instant message, and the ADHD that our society has. This scenario is only hyper inflated when it comes to online. People want you to get to the point they are here for quickly.

Different Types of People
There is a great article at WickedFire.com that everyone should read -
http://www.wickedfire.com/affiliate-marketing/35927-howto-create-ultra-targeted-ads-get-highly-converting-campaigns.html

It talks about demographics and how to create better AD for them. The demographics is divided into roughly 4 categories online:

———- Excerpt ———-
The 4 classic types of buyers’ personalities are described as:

-Methodical. Very thorough and slow-paced in researching a purchase. May be skeptical of contests, free shipping and returns – what’s the catch? Likes side-by-side product comparison to make a rational decision. They want to know: How this product/service will help them. They want accuracy, details, features, hard evidence, superior service, proof, etc.

-Spontaneous. Why should I or should I not order this now? They are spontaneous, appreciate a personal touch, and prefer quick decisions. Responds to sales, discounts, limited stock and time-limited offers. Responds to free overnight shipping (I can have it tomorrow!). Interested in “how many” reviews there are, not necessarily reading them.

-Humanistic. They are slower-paced, have no rush, and might ask, ”Who else has used this product to solve my problem?” They enjoy getting to know other users, enjoy real testimonials, shared experiences. Looks for the perfect gift, use gift finders and wish lists. Cares what others have to say. Appreciates live support and human interaction.

-Competitive. Logical, but faster-minded. Likes to be the first to own a product – responds to new items, featured or best sellers. Doesn’t want to dig for information. He or she is into facts, summaries and some detail‚ but rather not spend too much time on research.
———- Excerpt ———-

For a discount brand, it would be looking at the “Spontaneous” and “Competitive” target audience as customers.

For a high-end brand, you are most likely looking for the “Methodical” and “Humanistic” target audience.
But most people are mixed examples of the demographic. They all have a little of each in them, and depending on what their current mentality is and what they are looking searching for, they can completely switch demographic.

For example a customer might be in the “Methodical” and “Spontaneous” targeted audience, with coverage in the “Competitive” since they talked about how much money the competition is constantly doing.

The wickedfire article is a small piece of the research I have used to understand who and what I am targeting for my Karma Snack clients. This understanding of how to gauge a consumer and gain their trust to have them become a client is a part of the research I do.

This understanding goes into all of my Karma Snack client’s marketing efforts, and into my own. That’s why at times I suggest a 2nd brand to use for marketing. You can also have plans down the road to acquire/buy other brands that appeal better to a particular audience that your current brands do. In the end the only thing that matters in increasing leads and increasing sales, bottom line. That’s where the “brand value” really occurs.

Everything I try to do is extraordinary and that is why I left previous companies cause they where bland, boring, and not getting the job done even though the traffic was there. They failed because they couldn’t understand how the Internet works, even though for years I kept explaining to them that trying to please everyone in one brand was completely wrong.

Branding all comes down to an old saying:

“I don’t know the key to success, but the key to failure is trying to please everybody.” – Bill Cosby

If you have any questions about anything I wrote, or comments please feel free to comment or even contact me directly. Thanks for reading my blog/rant.

Let me be blunt for a moment. The reason I succeed is because most of my competitors are simply failures. In the online search engine world, I am fighting for the top 10 positions for my keywords. My competition sucks, badly. For my clients their competition is even worst.

Seriously how weak is your marketing efforts? Are you at like less than 5% conversion rate, or even less than 1%? Hell, are you even tracking conversions? Do you know what a conversion is? (Amount of traffic that converts into a leads or sale)

Failure I believe derives from Fear. Most people are simply scared to get a website and put their hard earned money into their sites. The Internet is still to magically of a place. That’s why when a client of mine spends 30K to 60K with me a year, they not only receive great results, but get usually an 4 to 8 month return on investment. Then next year I double their budget, since by then they have more than tripled their online revenue.

There have been times, which I live for by the way, where I have gone up against, head to head, with another online marketing that knew what they were doing. They are smart enough to understand the techniques like dynamic SEO. I see their titles, header, and Meta tags changing at a rate that would make most people dizzy and throw up. Those are the rare challenges that I live for, but for the most part my daily journey through the Internet is a joke when looking at it from an online marketing perspective.

There are website still keyword stuffing, and relying on Meta keywords to increase traffic… and guess what they are getting the traffic!! Cause there is almost no competition in their industry! None!

I am going to be more brutal with the next paragraphs, so for the squeamish exit stage left.

Content
Fact is people have read everywhere in the online world, in order to success you need content. Content is King; Traffic is Supreme, as a version of the saying goes. So what do most website owners do, they put up weak duplicated content and hope for the best. They don’t take the time to work with a copywriter to create new daily or weekly content. Then they wonder why they are still not ranking high for their targeted keywords. Give me a break. When I see thing in an industry I am entering, forget about it, it’s over. 2 to 3 articles a week of writing and syndication, without doing nothing else to a client’s website results in a complete take over of the top 10 positions of the website within 3 months. But Adelard, how can you take over 6 or more positions, when the search engines allow only a max of 2 positions rankings for each site… Elementary, Syndication. I get my articles on authority websites as well as my own, AND here is tip #1, ALWAYS link back to your original article on your website. There you have it, duplicate content problem solved, and by the way, you just took over more than several top positions for targeted keywords.

A/B Split testing
People have also heard o something called TESTING… Yes that’s right, A/B Split testing, multi-variant test, test, test, and always be testing. I mean for goodness sakes, how can any web developer get it right the first time out of the gate? Impossible, even if they know that niche inside and out. Every website and domain is different. Test the colors, test the buttons, test the layout, and continue testing. Google even has a Website Optimizer that allows you to test; they make it so simply. Why aren’t you testing everything? How else are you going to increase your conversion rate? How else are you going to know that this version is the best possible version of the web page? I test everything, down to the damn font type.

Analyze Stats
Analyze and understand your stats. Do you know how to improve the bounce rate? Do you know what a bounce rate is? Bounce rate is the amount of people going to your website and immediately leaving without visiting another page. How high is yours? How do you reduce a bounce rate? Easy, test for it. Remove garbage that is not working, and focus on bettering user experience. Honestly if have a website with an overall bounce rate over 40%, your website sucks! View your stats and find out which individual web pages have the highest bounce rates, and improve them. Add better content, here’s a great tip, ADD PHOTOS. Simply adding an interesting photo to a page will increase the time on page for that page, and help reduce your bounce rate. Add a freaking video if necessary. Hell if you simple don’t know why people think your website sucks, ASK THEM! There are customer surveys and feedback solutions that will allow you to directly communicate with your website visitors and get ideas on why your website sucks!

W3 Validation
Here is another tips, W3 validate your website. W3 validating your site makes sure that no matter what browser or operating system a visitor is using, your website will appear exactly right on it! Look at the numbers, you gain more ground with being w3 compliant than if your website was made for a weak browser such as Internet Explorer. And seriously why are you still using Internet Explorer? Do you like viruses? And please, testing your website in other browsers when designing and adding new code, you will be surprised at the glitches that can occur and can be easily fixed by simply testing them. Jeez!

Expand Your Presence
I know I shouldn’t let this one out of the bag, but you have to also be everywhere. I mean jump on Facebook and link back to your site, get a Myspace, Twitter, Digg, Reddit, Youtube channel, Merchant Circle, be freaking everywhere. If you are not, when one of your competitors hires me, trust me, I will be everywhere you are and especially where you are NOT! Join forums, networking websites, and industry portals, not only is this going to increase your presences, but will allow you to increase traffic to your website, AND increase leads and sales since more customers will be able to find you!!! Drop links everywhere you can. Getting exposure is easy, I once created a robot to login to random chat rooms where people where talking about my niche, and had the robot say my url every 30 seconds or minute or so. I got traffic, I got leads, I got sales, and sometimes I got booted or banned. But I got mine! Also, by expanding your presence, you rely less on one source of traffic, let’s say a particular big search engine, and can afford to take a hit now and then as the major search engine adjust their algorithms, or you test out a particular layout that might temporarily drop you.

Spy On The Competition
I mean seriously, Google makes it almost child’s play to spy on your competition. Do Google Alerts on all your competition’s websites, brand names, and your industry topics. Every time something happens, be there, if it is a blog, response on that blog in the comments and backlink your website! Drop links wherever your competition drops links. Look up all their backlinks using yahoo site explorer, download the CSV file that yahoo makes it so easy to download your competition’s backlinks, and run through that list for a certain time. Since the limit is the first 1000 backlinks that you can download, divide that up into 33 backlinks a day over the course of a month, and bam, when you move onto the next competitor, you will start rising faster and faster in the search engine rankings and will soon become an authority level!

Spying on your competition works, for example I got former employers and competitors all over my websites trying to figure out my tips and tricks and how I get the results I get. I know, cause I have all their IPs, I know exactly what areas of the website they visit, how long they stayed on, and what topics they read. To try and hide, they even use proxy.org to view my site. Losers. Since I’m a mad scientist I have created some advanced tricky programming scripts to allow me to take what Google Analytics does and multiply it by 1000%. I’ve seen examples of where the weak competition comes to my website, reads an article about Viral marketing, and bam in one day they have an article about viral marketing saying the exact same thing I said using my buzz words. I laugh, cause they got no originality. I mean, come on, coming to my site, to get ideas for your blogs and article topics, that’s weak, I talking to you o7. WEAK. But hey what can I do, except continue leading the pack.

Seriously, for anyone that wants to get top rankings and dominate their niche, hit me up, I’ll show you how to do this. For everyone else, I’ll see you on the playing field where you will be simply a pawn, like o7 IS. Jeez and stop keyword stuffing people!!!