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© 2011 Marketing Consultant - Adelard Gasana
Bottlenecks cause huge problems in any business. Finding a way to release the flow reduces pressure and stress at all levels of the organization. The problem occurs when one person, or group hold up processes, projects, or even decisions that have a rippling effect down the organization ladder. Here are some of my suggestions to removing bottlenecks and streamlining your business.
Know Who To Really Go To
The problem with most meetings of manager is just that meeting of managers. There is almost no representative of employees on the front lines that directly talk to customers and clients. The people that have most communication with the clients have the least input on streamlining the process, which when you think about it is backwards. The people in the trenches that go in day in and day out, they know what the customer complaints are, they know what’s hold up production, they have better rapport with customers than some manager believe.
Identify The Bottlenecks
Have a company wide meeting that has one agenda. Ask employees, managers, etc to all put input on what they see is holding up process, sales, etc. Where are the bottlenecks they see? Some employees might state some profound realization on what they feel is going on and their frustrations. Everyone can give insight to what can be better and what is wrong. One thing you have to do is make sure it doesn’t turn into a pointing fingers situation. Explain to group that everyone will have a turn to put their input and state problems they see, and how it can be fixed. Remind everyone that everyone in the company is in it together. What someone does on one end affects the outcome on the other.
Remove The Bottlenecks
If a process or method is not working, completely remove it and design it from the ground up by having employees and managers work together to find an efficient way. With many brains working together others can see problems that can occur or input solutions that can save headaches down the road. Create a process and test it out for a week or month and come back as a group and find out what were the results and did it improve productivity as a whole. Make sure that everyone is allowed to have an input if they have one, this important!
Employees need to understand what they are saying is not falling on deaf ears, so giving them the same power of level of respect as managers and executives will help get better response from them.
One of these company wide meetings may not be enough. I suggest having a meeting once a week or at least once a month to discuss productivity and allow everyone to he heard creates an environment that is constantly moving towards more efficiency.
It was a long road to get here, but Karma Snack 2.1 is finally here. 2.1 represents a refocus on direction of our marketing message. We are here to help business achieve their ultimate goal of online success.
Talent Show
A couple things that can be noted is the Talent Show (http://www.karmasnack.com/talentshow/) scheduled for January 25, 2009 to launch, we’ve been working on this surprise for months now, and it’s almost here.
Knowledge and Fonts
We revamped the Knowledge center (http://www.karmasnack.com/knowledge/) for better usability, and engagement. Through the site you will notice the fonts are a lot easier to read. That was the result of several months of data analysis of our A/B split testing results.
Back To Retro
Most of our fans miss the old retro theme we launched with back in February 2009, so we bring most of the elements back through the site. Some of it can be noticed on the contact us page, and inner pages of the site in general like the services page (http://www.karmasnack.com/services/). We know that several of our competition have talked about our retro look, some really hated it, Arthur, others loved it. We’ve got some fans like PepperJam employees that loved it enough to make it their twitter background. Thank you everyone for your feedback!!
Staff
Now clients can have access directly to our staff member’s direct lines, twitter accounts, and blogs they have on our staff page (http://www.karmasnack.com/company/staff/). We want to create better user engagement with our team and show the faces behind Karma Snack. There has been a tremendous amount of growth in client results, and I have to thank our new Marketing team lead by Jason Riner and Joelle Ayala. Their expertise and knowledge has allowed us to creating some of the most successful marketing campaigns to date.
Portfolio
Our Portfolio (http://www.karmasnack.com/portfolio/) has been revamped and includes some of our newest clients, so check out our latest work and results for clients.
Lifestream
The lifestream (http://www.karmasnack.com/stream/) is still going at 110%!!
Let me know what you think of the updated design, and if you have any questions or suggestions to improve it! Thanks!
I remember the old days when Article Marketing Blitzing was all the rave. What I haven’t seen on a big scale though is Social Media Blitzing. I mean really, a company can generate huge amount of brand equity, traffic, and sales from doing a full-scale blitz utilizing all of the major and minor social media sites. And the crazy thing about it is that it would work more efficiently than Article Marketing Blitzing, and have faster results. Here’s how a blitz should go.
Setup
Create accounts on all of the major social media websites. This is going to be the most tedious task, but once complete it will be worth it. There are literally thousands of social media website, and some of them like Diigo, Bebo, Blogger, WordPress, and others allow you to backlink to your website like crazy. The strategy though here is to interlink to your other social media profiles. This will create a social media hub of authority websites passing links to each other for your niche. Also don’t forget to use your keywords, long tail or short tail as your profile name. This creates valuable keyword rich real estate on authority websites.
Plan
The plan is to go from social media website, to social media websites building up the profile/account with friends, activities, etc. So for example if you have a Myspace account (yeah, I know it so old, but still has authority), one day, all you would do is gain new friends, posting bulletins, and send out messages. Then the next day move to Facebook, do the same, install applications that allow you to aggregate RSS feeds from your website, blog, and other social media profiles you have onto Facebook as well. The next day move on to build your Diigo account, interlinking everything building equity, using keywords with everything you do, then move onto your WordPress. Create content, backlink to your other accounts and other aspects of your website.
Now, with WordPress for example, you will probably only create one blog per day, so what you do is, create the blog, then go generate backlinks to that blog post the rest of the day. Make sure that you are sending 80% of your backlinks within this link to your website, and the other 20% to your social media accounts.
Come up with a calendar scheduled of what social media site you are going to focus on that day, and stick to it. If you have a 30-day calendar, and are doing this on only 10 social sites to get started, that’s 3 days a month you are focusing on each niche. I would spent about 2 to 6 hours a day on this blitz, and if you have employees/friends to help you out, the better. But stick to the scheduled.
Execution
Once you start deploying your strategy, make sure you are flexible. Creating content is VERY VERY VERY important, so getting a copywriter to create UNIQUE content might be necessary if you are not the content writing type. The important thing here is placement of the content, when placing content on WordPress, Blogger, and your website for example, ALWAYS have the WordPress and Blogger content backlinking to your original article on your website. This eliminates any duplicate content problem. Create a scheduled for deploying your content, and what site you will deploy it on. Then create a schedule for promoting the content on twitter, or your Facebook status, etc. There are some social media sites like Plurk, Posterous, Delicious, and Digg, which you should use to promote the content.
Here is my blueprint.
Put content A onto main website. That day, stumble it with StumbleUpon, Digg, and Reddit. Then 2 days later publish it into my WordPress, Blogger, etc. That same day promote the content on my status social media sites, twitter, etc. Once done promoting, gain new friends, followers, etc. And build up that account. Then do the move the next day move on to the next account to build up.
In the end you should have 3 calendar schedules, one to build up accounts, the 2nd to publish content, the 3rd to promote content. This is what the Linkwheel strategy is all about. Now what’s going to help is automating a lot of this stuff with scripts, Automator (MAC OS X), or APIs that the social media websites have. Getting a programmer involved is going to help out a lot.
Results
If you do this strategy for about 2 months, you will have a tremendous amount of viral traffic on your website, targeted traffic going to your website from the content you created, and will have created an inward vortex of traffic that generates sales. The key here is to build up your social media accounts with friends, and activity, publish unique content onto your accounts, and backlink 80% of the time to your website, and the other 20% to your other social media accounts. What this does is move authority trust to your website quickly, send you viral traffic which search engines see, and send you targeted visitors. This works excellent for a website that for example is brand new, PageRank 0, and needs a ton of traffic quickly. Within 1 month you should see a huge improvement in overall traffic using this method.
I can’t give all my secrets away on the exact strategy I use, but this is part of the overall framework for generate a lot of targeted and focused traffic quickly. If you have any questions comment and I will be glad to answer them. Have a great 2010!!!
