http://www.adelardgasana.com Difficult takes a day, Impossible takes a week. Wed, 21 Jul 2010 01:37:11 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.adelardgasana.com/2009/10/online-branding/10-ways-to-better-customer-support/ http://www.adelardgasana.com/2009/10/online-branding/10-ways-to-better-customer-support/#comments Fri, 09 Oct 2009 00:19:47 +0000 Adelard http://www.adelardgasana.com/?p=385 Sometimes I really dread calling customer support for some companies. I am starting to think several companies add annoying obstacles just so they don't have to bother with us customer. I wonder if they forget that us customers are the reason they are in business. After dealing with some major companies like Sprint, ATT, Chase, and Wachovia to name a few I've come up with some suggestions on how to improve customer support for business that actually want to stay in business (I'm pissed since I had to spent over 40 minutes on hold with ATT/Bellsouth just to cancel my phone service, and they still tried to upgrade me).]]> http://www.adelardgasana.com/2009/10/online-branding/10-ways-to-better-customer-support/feed/ 3 http://www.adelardgasana.com/2009/08/online-branding/10-essential-elements-need-for-a-successful-website-%e2%80%93-online-branding/ http://www.adelardgasana.com/2009/08/online-branding/10-essential-elements-need-for-a-successful-website-%e2%80%93-online-branding/#comments Thu, 20 Aug 2009 01:19:39 +0000 Adelard http://www.adelardgasana.com/?p=379 A website is the home of your company. It needs to convey your message properly to your visitors. All business websites needs to have certain elements to be successful. I've broken it down to my list of 10 essential elements needed for a website. All websites should have the following: A. WOW factor B. Be clean and professional C. Have a clear call to action D. Contact information E. FAQ and/or help section F. Industry terminology section G. Credible and professional copywriting H. Updating information I. Email/newsletter sign up J. Theme that focuses on their overall brand's image and core values.]]> http://www.adelardgasana.com/2009/08/online-branding/10-essential-elements-need-for-a-successful-website-%e2%80%93-online-branding/feed/ 6 http://www.adelardgasana.com/2009/08/online-branding/online-branding-considering-a-website-logo-change/ http://www.adelardgasana.com/2009/08/online-branding/online-branding-considering-a-website-logo-change/#comments Wed, 19 Aug 2009 04:08:37 +0000 Adelard http://www.adelardgasana.com/?p=371 Logos are the identity of a company. There are several reasons why a company would choose to change its logo but they vary. Depending on their marketing share, they may not want to take the risk of losing loyal customers, etc.]]> http://www.adelardgasana.com/2009/08/online-branding/online-branding-considering-a-website-logo-change/feed/ 1 http://www.adelardgasana.com/2009/05/online-branding/targeting-your-online-brands-audience-correctly/ http://www.adelardgasana.com/2009/05/online-branding/targeting-your-online-brands-audience-correctly/#comments Sun, 24 May 2009 18:24:47 +0000 Adelard http://www.adelardgasana.com/?p=302 For any web marketing and online website owner, you have to realize the reality of branding. There are going to be an audience you will not be able to gain with your specific brand. There are cases when it is necessary to create a 2nd or 3rd brand, if you have the resource, to target different segments of an audience. Fact is that some people won't like your message one way, but offering the same product/services under a different brand and message might get them.]]> http://www.adelardgasana.com/2009/05/online-branding/targeting-your-online-brands-audience-correctly/feed/ 8