Good Bye 2009

On December 31, 2009, in Personal Revelations, by Adelard

New Year 2010 That was an interesting year. From the election of the first black president, the bombing on the moon, the death of Michael Jackson, it was an interesting one.

One thing I will always be grateful is my advancement in the next stage of life. This time last year I was in a miserable job growing more and more cynical everyday. But I had a plan to get out and chart a new course for my life, and in the very early months of 2009 everything fell into place.

Now looking back I’m happy that I took that leap of faith into the abyss and started my own company. Some would call it crazy to leave a secure job in the middle of a recession to start a business but it was just time. I had enough of taking orders from corporate executives with less knowledge than me. I felt that all of my past life experience have lead me to that moment and this new company.

Now 10 months later the company growth rate is at 200 to 800% every month with new clients and projects. I’ve been so busy I haven’t had time to update my blog, or even the company’s content. We’ve been in the mist of launching the 2.1 version of our new website for quite some time now.

Within the last 2 months along we brung onboard 8 new employees, making the total to 16 now, 2 of them in California. We’ve now got another team of 14 PHP and ASP developers in Boca Raton that should bring the grand 30 by the end of the month. The client’s results have become more dramatic with the additional help. It seems like it was last month that we were working out of our kitchen and living rooms to get this company off the ground. From 2 to 30, it’s mind boggling sometimes.

The one thing I love is the name, Karma Snack. Everyone always asks how we can up with it. “We needed a name people could remember… 5 months from now or 5 years from now.” I really love the branding aspect of the business, not so much the administration parts but the creativity and idea brainstorming sessions are what I live for. Coming up with different ways to connect a client with their customers and maximizing that ROI.

I can understand now why some people really enjoy what they do. Next year in 2010 I hope to take Karma Snack to a national level of exposure. The plan is to hit 2010 hard with new promotions, campaigns, and take on the brand director role more.

I want to release some of the new technologies we’ve been working on like Dynamic SEO, and A.I. script that adjusts content and website elements according to the traffic type, keywords brung in, and historical conversion rate of that particular traffic. There is a huge host of PPC projects in the works. We’ve got a “clone” of Ebay’s Trident technology that automatically adjusts bidding strategies on the fly, we’ve got it down to adjusting bidding strategies within 800 milliseconds, and with the testing campaigns are almost at a 60% conversion rate. That’s child’s play compared with what some of the super affiliate are doing, but we’ll get there.

We also are working on dynamic adjusting PPC landing pages that adjust for conversion depending on the keyword group. Whitepapers of some of the goodies are being written up. I think a lot of this will change the way SEO and PPC is perceived in the future. We’ve partnered up with some of the top super affiliate and internet marketers in the world to work on several of these projects and it’s been a honor to learn from some of the greatest programmers the world has never heard of.

The only one complaint about 2009 was there wasn’t enough time. There doesn’t seem to be enough time for a lot of the projects we are developing, but then again time is finite. We have to choose what we work on carefully. 2009, it’s been fun.