New FTC Blog Endorsemen...

Apparently I’ve been under a rock this last week. I just learned that on October 5, 2009 the FTC has new guidelines for advertising, blog endorsements, and testimonials. The biggest target of these new guidelines is going to be faux viral marketing efforts in my opinion. An example...

You Gotta Love Google A...

After the launch of AdelardGasana.com I sent out a small tweet about it, and sent a message through Facebook and was able to see results relatively quickly. Twitter versus Facebook, even though Facebook is where I know 90% of the people I connected to, twitter’s visits where more...