Competition allows one to better themselves by improving standards and the end customer’s experience. This helps increase brand awareness and loyalty.

Competition keeps you on your toes. It allows a company to keep coming up with the latest and better features. It allows every business to focus on solving customer’s problems, and improving easy of use of their service and products. It drives firms to create better functionality, and reduce waste.

“We all go through a normal growing-up stage where some competition is essential for development of healthy self-esteem.”

There is a difference between competition and greed. Competition focuses on bettering yourself for the end benefit of the company and industry. Greed focuses on bettering your pockets.

My Experience

Without competition I would become complacent. But since Karma Snack is positioned as the underdog we have to continue improving our strategies, processes, methodologies, and message to end users.

In the last week we did a re-mixed redesign of the main Karma Snack website, we introduced curves instead of squares for everything, refined the look of the overall site.

In one week’s time we drop our bounce rate by over 11% from this one change. The week’s bounce rate has been hovering at 40.59%, but there were days it was as low as 30%, for the whole site!! We increased visitors by 47%. Page views increased by 57%. Increased Average page views by 6.6%. And most important increased time on site by 1 minute and 24 seconds. That’s targeted traffic reading and understanding our site.

The end result in the visual improvement allowed us to increase our daily leads by 450%, in one week. Goal conversions for the site increase by 305%.

Our referral traffic has increased by 92% thanks to our marketing campaign in the same two-week period. These results can only be achieved by testing new and better sources, eliminating ones that don’t work, and understanding how to use each social media platform to it’s full effect.

For example, me using Digg to get traffic is like sending a homeless people to a Bentley dealership, it’s just not going to convert, Instead use the Digg traffic to get you website indexed faster, and use other sites like Sphinn that are targeted for marketing to get the converting traffic, and now your playing with the right game plan.

There are subtleties in Internet marketing and understanding these cannot be achieved without competition. I could not continue to learn the new and better ways for internet marketing without studying the competition, seeing what they are doing wrong, and what they are doing right. I’ve been doing web design and Internet marketing since 1995, I could not survive if I didn’t stay on top of the competition day in and day out. I work 7 days a week and don’t rest for nothing, not until I am number one in a particular industry or the niche I am targeting.

I’ve got Google Alerts going nuts with Karma Snack all day and night right now. The competition notices it, and I know they do since they copy what we do after each Google Alert, and then I start seeing Google Alerts for them in places I am working. It’s a never-ending game that continues on until either one of you is defeated, or the whole game changes and you are the old school going up against the new school. With competition driving you, you will always see the changes coming, and hopefully steer the course of the industry as well.

Competition allows me to improve my own game plan, by watching where others fail and success.

“A fool learns from his own mistakes, a wise man learns from other’s mistakes.”

With the economy in a recession, it is no wonder major advertisers are pulling their print, TV, and radio ads in favor of online marketing.

Web Marketing offers the cheapest way to get to your targeted audience. With the development of mobile technologies such as the IPhone & other smart phones, small net-books, light as “Air” Macbooks, and faster speeds of internet, the world is now digital.

In order to get your marketing message out there, you need a company that was built upon a solid foundation. Karma Snack is one of the newest and hottest web marketing companies in Miami. The team of web developers and web marketers have over 30 years of marketing experienced combined.

Karma Snack is the re-branded name of the Adsights.com website design and Internet marketing company I created back in 1995. Since the re-branding and integration higher-tech marketing tools, Karma Snack has become the #1 Web Marketing company in Miami and all of South Florida. The Top Miami SEO Company, according to hundreds of CEOs from Fortune 1000 and 500 companies.

KarmaSnack.com concentrates on Viral SEO Marketing. This is the aspect of Internet marketing that is consistent with helping startup companies, and online businesses become sensations almost over night.

When you create a website on a solid foundation, and through in the viral buzz, you web business have no choice but to go up.

Former I was the Chief Technology Officer of Optimum7, and before that Internet Marketing Director at Netspace. Credentials are simply that, credits – what I accomplished. What Karma Snack focuses on is showing you results.

In fact Karma Snack Guarantees in writing results, otherwise Your Next Years SEO Campaign is FREE!

To Learn More about internet marketing, head on over to KarmaSnack.com and contact a representative to get you going! If you tell them Adelard sent you and they’ll throw in some “extras” for your SEO Campaign, that is kept for their top clients.

I get a lot of requests for Internet marketing, and search engine optimization. I’ve worked for several Internet marketing companies. I’ve also prospected several Miami SEO companies for my personal clients.

Karma Snack is one of the best companies out there that is really doing big things. I have used them for a number of my clients now, and have seen awesome results. I even use them for a lot of person projects. I’m so involved in the company now, it’s like I work there. I’m still in negotiates with them to come on board and take a position at Chief Technology Officer like I was at when I worked for Optimum 7, where I helped build the company from the ground up.

Before that I worked at the now defunct Netspace.com, as Internet Marketing Director, but was only there for 4 months, since the company completely collapsed due to decisions made years before I got there. I even did some interviews with other companies that provided “Internet Marketing”, and “Search Engine Optimization”.

I learned a couple of this at my previous positions and through my experience since developing websites since 1995. Here are the top 12 things you should consider when think about going with a Miami SEO Company:

1. How do they handle their customers? Do they always answer the phone, or at least call you back immediately? Are they available to be reached after work hours? I don’t understand how a lot of corporate companies miss that.

2. How do they handle their employees? Do they pay them on time, every time, and even when they leave the company? How does their employees response to their clients, are they happy to be working there? Does the company make sure the employees are comfortable with their work environment, and doesn’t overload them with ridiculous amounts of work?

3. Do they treat their customers with respect? Do they give them advice and knowledge on how they can take part in improving their website and their online rankings? Do they always have an open dialogue and line of communication with them?

4. Do they get their clients results? Are there case studies, and testimonials from theirs about their results?

5. Do they always answer their client’s problems in a timely manner?

6. Do they bombard clients with over zealous requests, since remember, they have a business to run too!

7. Do they have a process that works to get things done? Do they having a project management system? There is a great tool to get things done – Base Camp offers a great service for just that.

8. Are there brainstorming sessions for new creative ideas for their clients? Internal brainstorming helps show the clients that you are thinking of them, and ways to improve their rankings. External brainstorming with the clients is also necessary to understand from their perspective where they want to go and how you can get them there.

9. Do they provide advanced tracking tools like a lead management system to handle your inflow of incoming leads? Karma Snack does.

10. Their presentation is key. Do they have a website that looks like you know what they are doing, and is vivid enough to convey that message that they get your problems and can answer them? If so they are golden.

11. And Repeat question 4. Do they get their client results?

12. Are their prices too low or too high? I mean an average national SEO campaign for medium to highly competitive keywords and industry should run at about 25K to 50K, if you want to dominate the marketing. Local should be around 10K to 20K. If a company is offering some 299.99 price deal, is there really quality in the work? Remember you get what you pay for, and in this economy no one can afford to through money at a none profitable marketing campaign.

Karma Snack gets it, that’s why I use them for over 90% of my personal website design and Internet marketing clients. Visit their website for more details – http://www.KarmaSnack.com.