Competition allows one to better themselves by improving standards and the end customer’s experience. This helps increase brand awareness and loyalty.

Competition keeps you on your toes. It allows a company to keep coming up with the latest and better features. It allows every business to focus on solving customer’s problems, and improving easy of use of their service and products. It drives firms to create better functionality, and reduce waste.

“We all go through a normal growing-up stage where some competition is essential for development of healthy self-esteem.”

There is a difference between competition and greed. Competition focuses on bettering yourself for the end benefit of the company and industry. Greed focuses on bettering your pockets.

My Experience

Without competition I would become complacent. But since Karma Snack is positioned as the underdog we have to continue improving our strategies, processes, methodologies, and message to end users.

In the last week we did a re-mixed redesign of the main Karma Snack website, we introduced curves instead of squares for everything, refined the look of the overall site.

In one week’s time we drop our bounce rate by over 11% from this one change. The week’s bounce rate has been hovering at 40.59%, but there were days it was as low as 30%, for the whole site!! We increased visitors by 47%. Page views increased by 57%. Increased Average page views by 6.6%. And most important increased time on site by 1 minute and 24 seconds. That’s targeted traffic reading and understanding our site.

The end result in the visual improvement allowed us to increase our daily leads by 450%, in one week. Goal conversions for the site increase by 305%.

Our referral traffic has increased by 92% thanks to our marketing campaign in the same two-week period. These results can only be achieved by testing new and better sources, eliminating ones that don’t work, and understanding how to use each social media platform to it’s full effect.

For example, me using Digg to get traffic is like sending a homeless people to a Bentley dealership, it’s just not going to convert, Instead use the Digg traffic to get you website indexed faster, and use other sites like Sphinn that are targeted for marketing to get the converting traffic, and now your playing with the right game plan.

There are subtleties in Internet marketing and understanding these cannot be achieved without competition. I could not continue to learn the new and better ways for internet marketing without studying the competition, seeing what they are doing wrong, and what they are doing right. I’ve been doing web design and Internet marketing since 1995, I could not survive if I didn’t stay on top of the competition day in and day out. I work 7 days a week and don’t rest for nothing, not until I am number one in a particular industry or the niche I am targeting.

I’ve got Google Alerts going nuts with Karma Snack all day and night right now. The competition notices it, and I know they do since they copy what we do after each Google Alert, and then I start seeing Google Alerts for them in places I am working. It’s a never-ending game that continues on until either one of you is defeated, or the whole game changes and you are the old school going up against the new school. With competition driving you, you will always see the changes coming, and hopefully steer the course of the industry as well.

Competition allows me to improve my own game plan, by watching where others fail and success.

“A fool learns from his own mistakes, a wise man learns from other’s mistakes.”

Growing The Team

On April 15, 2009, in Personal Revelations, by Adelard

Busy The last couple of days have been very exciting. I’m in the final stages of the Costa Rica Movie project, but more importantly I’m in the mist of building up a great online marketing company.

We’ve hired an All Star Business Development Director, A VP of Latin America, and have 3 addition sales guys. We’ve grown from 3, to a powerful team of 10 people relatively quickly.

I think the biggest advantage that we have is our knowledge of not online Internet marketing, but marketing metrics, population consensus, and business know how.

We have an awesome Data Analysts who used to work with American Express, Ingram Micro, and Humana to name a few companies. He’s able to crunch the numbers and give us the break down detail of if taking on this project makes sense.

Starting in May, thanks to our VP of Latin America, we’re opening up an office in Bolivia!!! We’ll be going down there soon to take a look at everything, and make sure everything runs smoothly. That’s freaking exciting, though.

Our Business Development Director has already begun opening up huge doors for us. If all goes well we are potentially going to be working on several digital media project for Dunkin Donuts, Red Lobster, Subway, Burger King, and PG. Had a great meeting on Tuesday at the Biltmore Hotel about that offer. Later on in the day, we had a conference call with P. Diddy’s Marketing team, so potentially we are close to closing that deal.

Later that day, my business partner and me went to Lucky Strikes to finish off the day, and talk about the future of the company. Most delicious Burger I’ve had in a long time. I’ll never forget the hostess though, a hot chick with a hotter yellow dress on, she was smoking. I’ll definitely be going back there again…

Thinks are looking really great. It’s weird, when you go after your dreams and goals, if you have enough skills and determination, nothing can stop you.

In the next couple of weeks, it’s crunch time, we gotta close out this month’s deals, finish up all the sales materials, and get the Bolivia office up and running, and then on top of that, I gotta get all these projects done. Looks like I’m going to be up at night for the next several weeks.

One of my closest friends in the world, Karla, just launched her new Website http://www.mygenerationgreen.net. In a serious time of recession it’s great to see a website come along and give people that are struggling a way to save several dollars.

I sat down with Karla today to catch up on the last 3 years and talk about her new business. First thing I noticed and she kept emphasizing for a while but I didn’t get it through my head was basically almost anything can be found on her site. And as a consumer you get huge, huge discounts and special savings for going to her website for them.

A perfect example, I’m looking for some new Adidas shoes, and get classics, and found out that they added Reebok and Adidas as a supplier so I get extra discounts for shopping through her site with them. The possibilities are endless. Everyday house cleaning supplies, name brand products, baby products, electronics, you are able to get huge discounts. This is a gold mine for any true penny pinchers out there. Check out her site and let me know what you think!! You can even sign up to make money selling the services! So you make more cash. Visit the site – http://www.myGenerationGreen.Net.