It’s All About Data – SEO Expert Advice

On October 9, 2009, in Expert Advice, by Adelard

data-seo-expertData, data, data, all the answers lay within the data. Today I learned quite a number of things looking over all the data of all my clients. It’s game time for many of my clients going into the holiday season, and understanding what current rankings they hold and have achieve in the last week gave me profound awakening about most businesses.

Being a new business owner I find there are not enough hours in the day to simply get the major work done for the core business to help it grow. There can never be enough marketing, enough data analysis, or enough creative ideas. I sometimes wish I could spend whole weeks just analysis data streams with my team because the answers to all marketing campaigns lie there.

Search Engine Optimization has evolved a lot in the last several years, but it’s still not mainstream. SEO Experts and Gurus all agree the power that search engines have can literally bankrupt or make a shooting star out of a website. Search engines know this, and every website dominating a particular niche knows this.

One thing a lot of lower ranking “SEO 7 optimum” companies offering $99 SEO realize though is the power of the data they have.

I’m a firm believe in data analysis, at Karma Snack we have a dedicated team of data analysts on staff just to discover new keywords, trends, and shifts in client’s industries. Their job it to find the information, quickly process it, and at the end of the day have a working marketing campaign that is geared towards the new mini-strategy. I love them, especially the ones that are up till 4 o’clock in the morning with me instant messaging me back and forth about why this new marketing campaign will or will not work.

What I realized though is that most businesses simply do not have people sitting around analyzing data. I mean the big companies like Humana, American Express, etc. do, and some will say “Well they can afford to”. I believe that any expert in their field, whether it is Internet marketing for my company, or selling uniforms for a client, or international commercial loans for another client, needs to sit down one a week or once a month to really look at the data. Can you really afford not do? Who are you best customers, who are worst customers, what initiative this month/week have you done to promote your company? What promotions are working, and what aren’t and why? What is all the data telling you?

Lucky for my clients they have my team of expert analysts and me, and lucky for me we have tracking analytics tools installed, heat-maps, custom visitor behavior models, customized in-house SEO tools, and really top of the line business metrics available to us.

But even if you have a simply website with Google Analytics or Awstats, oh yeah I remember those days, looking and finding trends can be easy. Analyze where you where a month ago, 3 months ago, 1 year ago in terms of data, and compare it to the industry. Are you doing better or worst than every one else?

Strange things you find in the data can be either a gold mine waiting to be discovered or can alert you of future potential problems.

In my business I always have clients telling me they want to rank for this or that keyword, with no data to back it up on why. They just want to rank so they can be number one. Usually it’s an obscure keyword that I can get rankings for within a week. So I end up doing 30 minutes or so of work on this particular keyword, and get them the rankings in a week or so. The client is happy at first, but then realize the keyword is not bringing enough traffic because it is not popular or it’s bring in the wrong traffic, cause it’s not targeted. This is where I have to then go back and explain about data and why understanding the data is important. Data is so important, you should look at your stats at least once a week, if not every day.

A perfect example is today I found about a minimum of 20 new keywords for each clients that they where not ranking a week ago for before, and we where not targeted. These keywords have already started to bring in good traffic, but most important GREAT sales. So now come tomorrow morning, my staff and me are going to be at work getting rankings for these as well. Keywords I would have not discover until maybe Monday, if I hadn’t decided to randomly check all the stats on a Friday afternoon. That equates to an extra 2 days worth of sales, and in this economy every sale counts, and I believe my clients appreciate it.

One thing I will always love about data is it is never wrong.

If you are ever in South Beach Miami and want to talk give me a ring. Till next time, see on the beach!

Finding a great SEO expert is very hard to do if you don’t know what to look for. With the thousands of online marketing websites, and search engine optimization firms all saying they are #1, it can be overwhelming to find the true professionals. In order to find the best SEO experts for my clients I look at a company according to their portfolio, their results, their knowledge, their marketing strategy, and their organization & management abilities.

A quick look at their portfolios should show give you a great indication of whether they are professional or not. If they have worked with big companies and small companies that’s a good sign that they have scaling abilities.

Results are the only things that matter in the end. Can they get results? Can they show you results that they have gotten for their clients? Do they have a case study and references that you can talk to?

Is their presentation of their own website clean and efficient? Can you navigate their website and find quickly ways to contact them? Does their presentation give a custom, high quality, and at the same time a creative feel?

Do they have knowledge and understand of their industry? A good Internet marketing company will have a knowledge center that will help educate consumers and clients. Do they offer a free services like a free website analysis for customers so they can understand better their current rankings? Do they possess a willing to teach and learn at the same time? It is important to learn about a new industry and the players in the marketing in order to get a better grasp and understanding of how a successful Internet marketing campaign can be launched.

Do they provide a clear strategy and outline of how they are going to launch a successful Internet marketing campaign for you as a client? Are there clear goals set for their clients?

Are they organized and how is their management abilities? Do they have a centralized location for information and a customer login system where clients can see what is going on with their project and communicate efficiently with the team?

Karma Snack is a unique company that has risen quickly in the SEO world. Karma Snack provides clients with everything that they need in order to gain great search engine rankings, increase in traffic, and increase in sales.

Karma Snack is one company who’s staff has worked with Fortune 500 companies like American Express, Chase, Ingram Micro, Dole, Wachovia, Bank of America, Citigroup, Toshiba, Formula 1 & 2, Porsche Racing, 99 Jamz of South Florida, AOL, Quigo, Google, Yahoo, MSN, Nike, Apple, Iphone Dev Team, and more. The have also help develop from start KO Dynasty, the fastest growing MMA Sports management company, and A2z Big Loans, an international commercial loan provider.

Karma snack has proven results with over 2,000 first page search engine lists and a $5 billion case study of one of their clients. They also provide references upon request to current clients so you can talk to in order to get a feel for what it is like to work with them.

Karma Snack has web developers with over 30 years of experience combined in online web design and Internet marketing. Search Engine optimization is a specialty for Karma Snack, and it is one of the reasons it stands out amongst the competition.

Karma Snack has an in-depth and growing knowledge center that hold an expert advise in Internet marketing and search engine optimization. A newsletter signup is also available for customers who want to get updates on new information and services. Karma Snack also offers a free website analysis for visitors to get an in-depth understanding of their current rankings and how they can better their search engine marketing campaigns. Karma Snack’s goal is to teach and education consumers on how to increase rankings and gain targeted traffic to their websites.

Karma Snack provides a clear strategy and outline of all Internet marketing campaigns to clients. They also help education clients on how to better their other marketing efforts and help sync offline with online marketing campaigns. Each client is at a different level, but the goals of Karma Snack stay the same: Increase Traffic, Increase Leads/Sales, and then eliminate non-performing marketing efforts.

Karma Snack has a unique project management system that they provide their clients access to in order to view their current marketing project, see what is scheduled. The Snack Board (project management system) allows Karma Snack a centralized location for communication with their in-house staff and clients. Clients and members of the staff can be anywhere in the world and still be able to access the Snack Board and view what is going on, and what the next milestones and goals are for a project.

Karma Snack has set themselves as one of the top Internet marketing companies in the world, and has proven to my clients and me time and time again that they are #1. They focus on quality and results, that’s the only thing that matters at the end of the day.