Social Media Blitz

On January 1, 2010, in Internet Marketing Guide, viral marketing, by Adelard

ninaj-blitz I remember the old days when Article Marketing Blitzing was all the rave. What I haven’t seen on a big scale though is Social Media Blitzing. I mean really, a company can generate huge amount of brand equity, traffic, and sales from doing a full-scale blitz utilizing all of the major and minor social media sites. And the crazy thing about it is that it would work more efficiently than Article Marketing Blitzing, and have faster results. Here’s how a blitz should go.

Setup
Create accounts on all of the major social media websites. This is going to be the most tedious task, but once complete it will be worth it. There are literally thousands of social media website, and some of them like Diigo, Bebo, Blogger, WordPress, and others allow you to backlink to your website like crazy. The strategy though here is to interlink to your other social media profiles. This will create a social media hub of authority websites passing links to each other for your niche. Also don’t forget to use your keywords, long tail or short tail as your profile name. This creates valuable keyword rich real estate on authority websites.

Plan
The plan is to go from social media website, to social media websites building up the profile/account with friends, activities, etc. So for example if you have a Myspace account (yeah, I know it so old, but still has authority), one day, all you would do is gain new friends, posting bulletins, and send out messages. Then the next day move to Facebook, do the same, install applications that allow you to aggregate RSS feeds from your website, blog, and other social media profiles you have onto Facebook as well. The next day move on to build your Diigo account, interlinking everything building equity, using keywords with everything you do, then move onto your WordPress. Create content, backlink to your other accounts and other aspects of your website.

Now, with WordPress for example, you will probably only create one blog per day, so what you do is, create the blog, then go generate backlinks to that blog post the rest of the day. Make sure that you are sending 80% of your backlinks within this link to your website, and the other 20% to your social media accounts.

Come up with a calendar scheduled of what social media site you are going to focus on that day, and stick to it. If you have a 30-day calendar, and are doing this on only 10 social sites to get started, that’s 3 days a month you are focusing on each niche. I would spent about 2 to 6 hours a day on this blitz, and if you have employees/friends to help you out, the better. But stick to the scheduled.

Execution
Once you start deploying your strategy, make sure you are flexible. Creating content is VERY VERY VERY important, so getting a copywriter to create UNIQUE content might be necessary if you are not the content writing type. The important thing here is placement of the content, when placing content on WordPress, Blogger, and your website for example, ALWAYS have the WordPress and Blogger content backlinking to your original article on your website. This eliminates any duplicate content problem. Create a scheduled for deploying your content, and what site you will deploy it on. Then create a schedule for promoting the content on twitter, or your Facebook status, etc. There are some social media sites like Plurk, Posterous, Delicious, and Digg, which you should use to promote the content.

Here is my blueprint.
Put content A onto main website. That day, stumble it with StumbleUpon, Digg, and Reddit. Then 2 days later publish it into my WordPress, Blogger, etc. That same day promote the content on my status social media sites, twitter, etc. Once done promoting, gain new friends, followers, etc. And build up that account. Then do the move the next day move on to the next account to build up.

In the end you should have 3 calendar schedules, one to build up accounts, the 2nd to publish content, the 3rd to promote content. This is what the Linkwheel strategy is all about. Now what’s going to help is automating a lot of this stuff with scripts, Automator (MAC OS X), or APIs that the social media websites have. Getting a programmer involved is going to help out a lot.

Results
If you do this strategy for about 2 months, you will have a tremendous amount of viral traffic on your website, targeted traffic going to your website from the content you created, and will have created an inward vortex of traffic that generates sales. The key here is to build up your social media accounts with friends, and activity, publish unique content onto your accounts, and backlink 80% of the time to your website, and the other 20% to your other social media accounts. What this does is move authority trust to your website quickly, send you viral traffic which search engines see, and send you targeted visitors. This works excellent for a website that for example is brand new, PageRank 0, and needs a ton of traffic quickly. Within 1 month you should see a huge improvement in overall traffic using this method.

I can’t give all my secrets away on the exact strategy I use, but this is part of the overall framework for generate a lot of targeted and focused traffic quickly. If you have any questions comment and I will be glad to answer them. Have a great 2010!!!

How to Compete in any Niche With A New Site

On October 13, 2009, in Expert Advice, by Adelard

SEO-ninjaFiguring out whether a particular niche is prime for taking over is key for anyone trying to play the search engine optimization game. Some marketers are simply bottom-feeder, and go after all the niches no one else is targeting. Others attempt to shoot for the sky and become hyper-focused on nothing but this. What I attempt to do is a little of both.

First you have become strong, search engine ranking wise and as well as TrustRank. The stronger your ranking power and trust are, the easier it is for you to get rankings. So in the phase we will bottom-feed. There are so many factors in search engine rankings I am going to skip most of then and go for the 1, 2, punch knockout: freshness factor (content) and link factor (backlinks).

Let’s look at getting rankings for New York Event Planning for my example. Here are the top 10 competing website for New York Event Planning and New York Party Planning along with their backlinks in parentheses (as of today, Oct 13, 2009):

Backlinks for top 10 (New York event planning):

#1 www.emrgmedia.com (2,909)
#2 www.gatheringguide.com (133,728)
#3 www.bizbash.com (44,202)
#4 www.eventique.com (1,147)
#5 www.davidtutera.com (3,215)
#6 www.yelp.com (12,208,011)
#7 newyork.citysearch.com (186,451)
#8 www.eventective.com (70,081)
#9 www.newyork411.com (1,272,799)
#10 www.nyc.com (40,730)

Backlinks for top 10 (New York Party Planning):

#1 www.davidtutera.com (3,215)
#2 www.gatheringguide.com (133,728)
#3 www.emrgmedia.com (2,909)
#4 & #5 www.partypop.com (375,140)
#6 & #7 www.alltimefavorites.com (4,224) (Ridiculous design)
#8 & #9 www.mypartyplanner.com (35,317)
#10 & #11 www.newyork.citysearch.com (186,451)

What I see is the #1 spots are going to websites that are more targeted for the keywords but have generally less backlinks that the other top 10, meaning the total search results is somewhat fragile.

A person with an aggressive marketing campaign is going to be able to skyrocket through these. A key indicator is the freshness factor, most of top sites all have fresh content on the their website, which is allowing them to outrank everyone else, but they are not totally focused on “New York Party Planning” as the top #1 positions for both keywords.

In this case I would recommend posting 4 to 5 articles weekly for about 2 months straight. Do keyword research and talk about topics that involve your business and keywords. It is very very very important that you post 4 to 5 ORIGINAL articles a week consistently, that either you wrote or hired a copywriter to write. Don’t copy and paste, please. WordPress is going to be your friend in this situation. Your freshness factor will become very strong, and we give you a significantly large advantage.

    2 Key Steps to increasing your freshness factor fast:

    1. A key to posting your articles is to have a Google sitemap.xml file, make sure it is submitted to Google and the other search engines, and it is visible in your robots.txt file (So search engines you don’t know can find it as well). I use WordPress, which has an XML-Sitemap plug-in that automatically re-created the sitemap after a new article, AND submits it to the major search engines.

    2. Make sure that once you post an article, you automatically ping as many ping services as possible. Again, WordPress has an updating/pinging service included, in which I include a huge list of ping services (Click Here to get my list of ping sites).

The down side to this is the link age; the new links you will be getting from the marketing campaign are all going to be relatively new. Google and the other major search engines take age of links into account as well.

This is where social media comes in. Having a viral marketing campaign along side is critical. Using several other social media websites pushing links, distributing your content, and generally talking about your company, it allows you to also be seen by search engines as a viral website, this is you creating your own “buzz”. Since the amount of backlinks we are gather are on several different major social sites, this combats the link age down factor that a new link faces such as in this case, with authority factor.

Exactly 4 days after you post each article, you will go to all your social media profile and send a backlink to each one, and a little snippet/intro to the article won’t hurt. During this process, post your article to the major article directories, and to avoid duplicate content penalty simply backlink to your original article in the resource box. The search engines will recognize this and will make sure your article on your main site is the one that shows up before others. It many take a couple of weeks or so of processing but in the end your original article will outrank your other ones, as long as you make sure to backlink to the original article.

Simple 1, 2 punch. This approach is targeted focused backlinks, and freshness factor. With this process the freshness factor is being ramped up significantly doing with constant articles.

There are several signs that are going to start arise to show the significant increase in ranking power, the most important one I measure is the Google Alerts. I setup Google alerts for my name, Adelard Gasana, and my website AdelardGasana.com, or KarmaSnack.com before doing anything.

When I post/schedule an article, the amount of time it takes Google to send me an alert tells me how high the trust factor is. If Google is sending me an alert, that means it has visited the website, has indexed the website, and is cached in Google’s database. So when I post an article on a Wednesday for example and it takes about 2 to 3 days until a Google alert shows up, that tells me that the freshness factor is growing.

As you know, there are some sites/pages that don’t get indexed for months. But the unique way of post lots of original articles and send rankings have allowed my clients and me to see sub-24 hours of getting index, cached, and traffic. My personal Blog AdelardGasana.com has got a freshness factor under 20 minutes. So as soon as I post an article there, within 10-20 minutes I am receiving an alert that Google indexes it. The freshness and trust factor is so high I am able to rank for almost anything I want by writing an article. KarmaSnack.com is at that level too, as well as all of our other clients.

There is no magic to doing this, just getting relevant backlinks, constantly posting articles, and knowing which ping websites to ping. Once you are receiving sub-24 hour Google indexing alerts, you can shift from bottom feeding to skyrocketing into the air. By this time, you will notice in your stats that most of your traffic is indeed targeted, and very focused. It’s prime for some good old newsletter list building, marketing, and promotion additional products/services or whatever you want to talk about.

Back in February when I launched adelardgasana.com, I was posting articles about 1 to 2 a day for about 2 weeks or so. Then I slowed it down to about 1 every other day. What this did was fill up the search engines with a lot of content, then I start limiting the content, this created a situation where search engines crawling my site constantly looking for new content, so when I publish something is gets almost instantly indexed.

This is why content is a very important part of the SEO process; backlinks are the next important step. Once you have a great combination of articles and content, and individual pages are getting sub 24 hour indexing you will be in a position to take over almost any targeted keywords.

That’s an overview of my trick to getting rankings. Of course I can’t divulge all the really big techniques I use to make sure I get extra boosts in the search engines, ridiculously increasing traffic techniques, and customized programs I can, maybe another day, stay tuned.

Let me know if you have any questions, this post was written of the top of my head, and not organized and outlined like I usually do.

evil-lurksApparently I’ve been under a rock this last week. I just learned that on October 5, 2009 the FTC has new guidelines for advertising, blog endorsements, and testimonials.

The biggest target of these new guidelines is going to be faux viral marketing efforts in my opinion. An example would be when a company recruits bloggers/3rd parties of any sort (even celebrities) to talk about their products/services in exchange for a free product, cash, or other service.

Most viral marketing efforts online are done using social media. It has been growing rapidly. Social Media spending has reached $1.35 Billion in 2007 and is expected to reach $3.7 Billion by 2011 according to the Word of Mouth Marketing Association.

The big social media platforms look like they are going to be monitored. Look for FTC agents to “friend” you on Facebook, Myspace and Twitter (LOL).

I believe though, these new guidelines are going to also affect those advertisement website (web page really) whose scrolling down never ends, with countless of fake testimonials from individuals that are not really credential. And at the end, they have a ridiculous price, or no price at all until you click on payment to get you to sign up. I mean, it’s just a single webpage, but yet people still signup and fall for it every time. Usually the main products they are selling are e-books, or SEO Expert tools of some sort.

Actually, now that I think about it, every industry, every niche, online and offline is going to be affected. In the guidelines it also specifies that “extraordinary results” can no longer be used, but only on average results/testimonials; so no more “results may vary”, or “these results are not common” practice.

In a nutshell a blogger or celebrity must now disclose their endorsement properly and also the payments that where made to them in detail (cash, goods, freebies, etc.)

Read the full FTC guideline.

I believe this will eliminate a lot of bad apples online, but only in the United States. So, it comes down to bloggers/celebrities around the world can say whatever they want, but not in the USA. The real problem here is that the FTC doesn’t really have control over the Internet. It’s not in “US territory”. The Internet is worldwide, and there is really no “Internet Police”.

The Internet is still like the Wild Wild West, and its evolution will continue. These bad apples can simply “move” to another country, and start making the claims again. There will always be scammers that slip through the cracks, and now policing the whole internet, and attempt to make sure no one lies seems too big of a task for even the FTC. What has happened in the past will continue to happen, the bad apples will continue pushing the limit, and the FTC will step in on the major ones they can find, but catching them all? It’s impossible.

One thing I am thankful for is that companies who are doing the right thing and not attempting to sneak around with deceptive practices will slightly have a better chance of getting their voices heard over the would be scammers.

Feel free to leave a comment and let me know what do you think about the FTC new guidelines, and some of the gray areas that have been left for interpretation? Do you think that the FTC can police the Internet? Successfully?