Merchant Data Systems

#1 Credit Card Processing Company

Merchant Data Systems, which was founded in 1997 and has its headquarters in Miami Beach, is a payment gateway— that is, an eCommerce application service provider whose function is to authorize the payment made by an Internet or traditional “bricks and mortar” business, just like the point of sale in a physical store. Merchant services include mobile credit card processing as well as brick and mortar business solutions: electronic check conversion, automated account settlement, electronic benefits transfer— all on the complex credit card machines described below. They also sell and lease credit card processing and other equipment and serve proprietary gift card and loyalty programs.

Every company, whether large or small, needs to have an efficient, streamlined method of getting those with whom they do business to accept credit cards from them. And that is where payment gateways make their valuableness manifest. The technology used by MDS is sophisticated and up- to- date enough for all credit card processing companies and includes only the best credit card machines. These range from small calculator- like devices that process the card and print the receipt, to various “virtual terminals” such as First Data Global Gateway (FDGG), which requires no software to install: It is ready to accept credit cards from anyone who has an online merchant account, once that person is logged in. All major credit card lines— Visa, MasterCard, Discover, American Express, Diners Club, and JCB— are accepted.

Mobile credit card processing is also a big part of the merchant services of MDS. With them, the client with a merchant account can literally transform his own iPhone (or other smartphone) into a mobile POS device. To do this, the client must first sign up with MDS Mobile, after which both his desktop computer and his smartphone become “virtual terminals” and he can enact business transactions while “on the go.” The system is so flexible that no adjustments are needed should the owner of the credit card merchant account get a new machine or phone. What is more, usage of the software is cheap, costing only a few pennies for every transaction. And MDS Mobile is as secure as one can get: None of his personal data that could be used to commit identity theft is stored on the user’s machine.

Here, in greater depth, is a description of how MDS Mobile can be used on a smartphone. The seller logs in using his secure credentials, then attaches the MDS Mobile device— which is shaped like a half moon and has a slit which the card can go through— to the top of the phone and punches in the sales total on the keypad, presses “Next” and the swipe button, and slides the card through. All of the online merchant account owner’s information then appears on the screen in truncated form, and the seller hits “Next” and types in his own notes, which will be available to him alone. He also clicks on the “Send Receipt” button, so that the customer will get the receipt in his email account. When he hits “Submit,” then authorization of the credit card merchant account takes place within seconds, and the seller knows whether it is valid or not.

Great and convenient as it is, what was just described is not even half of what MDS has to offer. Those who have merchant accounts with them can also have their cards processed over wireless network— and this feature is especially useful for those who work from places that have not traditionally been used as bases from which to do business— fairs, job sites, and the like. Those who continue to work from the conventional places can take advantage of the digital or analog technology that credit card processing companies have been using for a long time.

MDS is very flexible indeed; its architecture is capable of supporting several POS options. Best of all, MDS’s POS hardware is covered by warranty.

Not surprisingly, MDS— particularly its Cash Advance program, which offers advances on credit card receivables that enable the beneficiaries to purchase new equipment— is used by all of the leading restaurants in the nation. Likewise, many gas companies, mail and telephone order companies, and merchants whose businesses make them rank as “high risk,” are also turning to MDS for solutions.

MDS has been accredited by the Better Business Bureau, and on a scale of A+ to F, it has been given an A. Just the past year, too, MDS announced that they were joining up with Karma Snack, an online marketing company, in the hopes of being able to increase the sales made by their clients.

To sign up with MDS and start accepting credit cards, one puts in his personal name, email address, and phone number, and optionally, he may also include the name of his business, what they sell, and types of transactions (this category includes retail [swiped], online/ e- commerce, pay at the table, electronic check service, gift card program, and nonprofit). Applications are in the vast majority of cases approved immediately.

Like any online enterprise, MDS has its customer support team that is working 24/ 7 to answer their clients’ questions and help them solve any problems they might have. A happy customer is a long- term customer. As the people at MDS say: Let us have a successful and profitable relationship.

For the last 3 years, Karma Snack, too, has been a growing player as a marketing services company. A large part of the services involves SEO (search engine optimization), a system of using keywords in such a way as to increase a website’ ranking on a list of search results, and both Internet and mobile SEO are provided. Karma Snack will surely be a fine complement for Merchant Data Systems in their new partnership.

Karma Snack 2.1 Finally Out

On January 2, 2010, in Internet Marketing Business, by Adelard

you-too-would-want-the-best It was a long road to get here, but Karma Snack 2.1 is finally here. 2.1 represents a refocus on direction of our marketing message. We are here to help business achieve their ultimate goal of online success.

Talent Show
A couple things that can be noted is the Talent Show ( scheduled for January 25, 2009 to launch, we’ve been working on this surprise for months now, and it’s almost here.

Knowledge and Fonts
We revamped the Knowledge center ( for better usability, and engagement. Through the site you will notice the fonts are a lot easier to read. That was the result of several months of data analysis of our A/B split testing results.

Back To Retro
Most of our fans miss the old retro theme we launched with back in February 2009, so we bring most of the elements back through the site. Some of it can be noticed on the contact us page, and inner pages of the site in general like the services page ( We know that several of our competition have talked about our retro look, some really hated it, Arthur, others loved it. We’ve got some fans like PepperJam employees that loved it enough to make it their twitter background. Thank you everyone for your feedback!!

Now clients can have access directly to our staff member’s direct lines, twitter accounts, and blogs they have on our staff page ( We want to create better user engagement with our team and show the faces behind Karma Snack. There has been a tremendous amount of growth in client results, and I have to thank our new Marketing team lead by Jason Riner and Joelle Ayala. Their expertise and knowledge has allowed us to creating some of the most successful marketing campaigns to date.

Our Portfolio ( has been revamped and includes some of our newest clients, so check out our latest work and results for clients.

The lifestream ( is still going at 110%!!

Let me know what you think of the updated design, and if you have any questions or suggestions to improve it! Thanks!

Social Media Blitz

On January 1, 2010, in Internet Marketing Guide, viral marketing, by Adelard

ninaj-blitz I remember the old days when Article Marketing Blitzing was all the rave. What I haven’t seen on a big scale though is Social Media Blitzing. I mean really, a company can generate huge amount of brand equity, traffic, and sales from doing a full-scale blitz utilizing all of the major and minor social media sites. And the crazy thing about it is that it would work more efficiently than Article Marketing Blitzing, and have faster results. Here’s how a blitz should go.

Create accounts on all of the major social media websites. This is going to be the most tedious task, but once complete it will be worth it. There are literally thousands of social media website, and some of them like Diigo, Bebo, Blogger, WordPress, and others allow you to backlink to your website like crazy. The strategy though here is to interlink to your other social media profiles. This will create a social media hub of authority websites passing links to each other for your niche. Also don’t forget to use your keywords, long tail or short tail as your profile name. This creates valuable keyword rich real estate on authority websites.

The plan is to go from social media website, to social media websites building up the profile/account with friends, activities, etc. So for example if you have a Myspace account (yeah, I know it so old, but still has authority), one day, all you would do is gain new friends, posting bulletins, and send out messages. Then the next day move to Facebook, do the same, install applications that allow you to aggregate RSS feeds from your website, blog, and other social media profiles you have onto Facebook as well. The next day move on to build your Diigo account, interlinking everything building equity, using keywords with everything you do, then move onto your WordPress. Create content, backlink to your other accounts and other aspects of your website.

Now, with WordPress for example, you will probably only create one blog per day, so what you do is, create the blog, then go generate backlinks to that blog post the rest of the day. Make sure that you are sending 80% of your backlinks within this link to your website, and the other 20% to your social media accounts.

Come up with a calendar scheduled of what social media site you are going to focus on that day, and stick to it. If you have a 30-day calendar, and are doing this on only 10 social sites to get started, that’s 3 days a month you are focusing on each niche. I would spent about 2 to 6 hours a day on this blitz, and if you have employees/friends to help you out, the better. But stick to the scheduled.

Once you start deploying your strategy, make sure you are flexible. Creating content is VERY VERY VERY important, so getting a copywriter to create UNIQUE content might be necessary if you are not the content writing type. The important thing here is placement of the content, when placing content on WordPress, Blogger, and your website for example, ALWAYS have the WordPress and Blogger content backlinking to your original article on your website. This eliminates any duplicate content problem. Create a scheduled for deploying your content, and what site you will deploy it on. Then create a schedule for promoting the content on twitter, or your Facebook status, etc. There are some social media sites like Plurk, Posterous, Delicious, and Digg, which you should use to promote the content.

Here is my blueprint.
Put content A onto main website. That day, stumble it with StumbleUpon, Digg, and Reddit. Then 2 days later publish it into my WordPress, Blogger, etc. That same day promote the content on my status social media sites, twitter, etc. Once done promoting, gain new friends, followers, etc. And build up that account. Then do the move the next day move on to the next account to build up.

In the end you should have 3 calendar schedules, one to build up accounts, the 2nd to publish content, the 3rd to promote content. This is what the Linkwheel strategy is all about. Now what’s going to help is automating a lot of this stuff with scripts, Automator (MAC OS X), or APIs that the social media websites have. Getting a programmer involved is going to help out a lot.

If you do this strategy for about 2 months, you will have a tremendous amount of viral traffic on your website, targeted traffic going to your website from the content you created, and will have created an inward vortex of traffic that generates sales. The key here is to build up your social media accounts with friends, and activity, publish unique content onto your accounts, and backlink 80% of the time to your website, and the other 20% to your other social media accounts. What this does is move authority trust to your website quickly, send you viral traffic which search engines see, and send you targeted visitors. This works excellent for a website that for example is brand new, PageRank 0, and needs a ton of traffic quickly. Within 1 month you should see a huge improvement in overall traffic using this method.

I can’t give all my secrets away on the exact strategy I use, but this is part of the overall framework for generate a lot of targeted and focused traffic quickly. If you have any questions comment and I will be glad to answer them. Have a great 2010!!!