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© 2011 Marketing Consultant - Adelard Gasana
Finding a great SEO expert is very hard to do if you don’t know what to look for. With the thousands of online marketing websites, and search engine optimization firms all saying they are #1, it can be overwhelming to find the true professionals. In order to find the best SEO experts for my clients I look at a company according to their portfolio, their results, their knowledge, their marketing strategy, and their organization & management abilities.
A quick look at their portfolios should show give you a great indication of whether they are professional or not. If they have worked with big companies and small companies that’s a good sign that they have scaling abilities.
Results are the only things that matter in the end. Can they get results? Can they show you results that they have gotten for their clients? Do they have a case study and references that you can talk to?
Is their presentation of their own website clean and efficient? Can you navigate their website and find quickly ways to contact them? Does their presentation give a custom, high quality, and at the same time a creative feel?
Do they have knowledge and understand of their industry? A good Internet marketing company will have a knowledge center that will help educate consumers and clients. Do they offer a free services like a free website analysis for customers so they can understand better their current rankings? Do they possess a willing to teach and learn at the same time? It is important to learn about a new industry and the players in the marketing in order to get a better grasp and understanding of how a successful Internet marketing campaign can be launched.
Do they provide a clear strategy and outline of how they are going to launch a successful Internet marketing campaign for you as a client? Are there clear goals set for their clients?
Are they organized and how is their management abilities? Do they have a centralized location for information and a customer login system where clients can see what is going on with their project and communicate efficiently with the team?
Karma Snack is a unique company that has risen quickly in the SEO world. Karma Snack provides clients with everything that they need in order to gain great search engine rankings, increase in traffic, and increase in sales.
Karma Snack is one company who’s staff has worked with Fortune 500 companies like American Express, Chase, Ingram Micro, Dole, Wachovia, Bank of America, Citigroup, Toshiba, Formula 1 & 2, Porsche Racing, 99 Jamz of South Florida, AOL, Quigo, Google, Yahoo, MSN, Nike, Apple, Iphone Dev Team, and more. The have also help develop from start KO Dynasty, the fastest growing MMA Sports management company, and A2z Big Loans, an international commercial loan provider.
Karma snack has proven results with over 2,000 first page search engine lists and a $5 billion case study of one of their clients. They also provide references upon request to current clients so you can talk to in order to get a feel for what it is like to work with them.
Karma Snack has web developers with over 30 years of experience combined in online web design and Internet marketing. Search Engine optimization is a specialty for Karma Snack, and it is one of the reasons it stands out amongst the competition.
Karma Snack has an in-depth and growing knowledge center that hold an expert advise in Internet marketing and search engine optimization. A newsletter signup is also available for customers who want to get updates on new information and services. Karma Snack also offers a free website analysis for visitors to get an in-depth understanding of their current rankings and how they can better their search engine marketing campaigns. Karma Snack’s goal is to teach and education consumers on how to increase rankings and gain targeted traffic to their websites.
Karma Snack provides a clear strategy and outline of all Internet marketing campaigns to clients. They also help education clients on how to better their other marketing efforts and help sync offline with online marketing campaigns. Each client is at a different level, but the goals of Karma Snack stay the same: Increase Traffic, Increase Leads/Sales, and then eliminate non-performing marketing efforts.
Karma Snack has a unique project management system that they provide their clients access to in order to view their current marketing project, see what is scheduled. The Snack Board (project management system) allows Karma Snack a centralized location for communication with their in-house staff and clients. Clients and members of the staff can be anywhere in the world and still be able to access the Snack Board and view what is going on, and what the next milestones and goals are for a project.
Karma Snack has set themselves as one of the top Internet marketing companies in the world, and has proven to my clients and me time and time again that they are #1. They focus on quality and results, that’s the only thing that matters at the end of the day.
“Affiliates are an extension of your brand, ensure that your brand carries the same good name it started with.”
Affiliate marketing is one of the biggest advantages a business can when being online. A properly run affiliate program allows you to lower your costs, create a fixed marketing costs, control your marketing message on a vast scale, mass promote through your affiliate network, get your message in front of a bigger audience, and be on the forefront of creativity and innovation.
In an affiliate marketing campaign you pay your affiliates for sales that were generated through their marketing efforts of your products/services. For this article I will use the example of a business selling apples.
Control Costs
Example: You are selling apples online for $1.00 an apple, and you create an affiliate program of offering 20% of sales. For every apple the affiliate sells for you, they are entitled to 20% of sales, or $0.20. The more apples they sell, the more money they make and you make. This is money you otherwise would not have had. They will work hard with the marketing material you provide them and with their own tools, skills, and knowledge to promote your apples.
Create Fixed Marketing Cost
Since you are only paying the affiliate 20%, your marketing costs are fixed at 20% for that specific traffic. This will allow you to scale your sales upward by simply promoting your affiliate program and the benefits to website owners that want to make some extra money by linking to your website that sells apples.
Mass Promotions Through Networks
Since your apples brand’s online presence is growing and becoming more popular you can start selling specialized green apples, and relay this new product to all of your affiliates. Your relationship with your affiliates becomes stronger since you allow them to promote another great product for you, and open the opportunity for them to make more money.
Control Marketing Message on A Vast Scale
You apple brand’s identity is very important, so as part of your affiliate program your affiliate agree to not misrepresent your apples as another type of apple, or fruit. Since all of the apples customers are tracked through the affiliate program you are able to tell whether some customers have been told by the affiliates that they were really buying oranges. You can now easily get rid of the “bad apple” affiliates (Pun intended), and deal with the good affiliates that don’t hurt your brand.
Bigger Audience Reach
Since your network is made up of other website owners your brand is on website that normally would not have been, and now you are making money you would not have been making without the exposure of the website owners/affiliates. The bigger your affiliate network is the more people that see and hear of your special brand of apples.
Creative Innovations And Test Ideas
Some affiliate might decide to create recipe websites using your brand apples as the secret ingredient. Some affiliates might open up candy apple stores using your apples exclusively. Others might do sponsor contests using your apples as the center piece like bobbing for apples or apple pie baking contests. Since your affiliate network is huge and has several affiliates working individually trying to promote your product uniquely, different and creative ideas are created.
One idea might work so greatly that you start using that for your own non-affiliate marketing, which further reduces your costs. Affiliate networks allow your brand a huge test ground for new promotion ideas with exciting and outside the box thinkers.
Affiliate Marketing
Affiliate Marketing has huge potentials for any business. Most big retailers, and online brands have some sort of affiliate program since it allows them to reduce costs, and expand their market reach without increasing their spending until there is a sale made. The real beauty is that you only pay for the marketing for apples you sell. So if no apples are sold you don’t pay your affiliate anything. To learn more about how affiliate marketing can help your online business grow contact Karma Snack today.
Competition allows one to better themselves by improving standards and the end customer’s experience. This helps increase brand awareness and loyalty.
Competition keeps you on your toes. It allows a company to keep coming up with the latest and better features. It allows every business to focus on solving customer’s problems, and improving easy of use of their service and products. It drives firms to create better functionality, and reduce waste.
“We all go through a normal growing-up stage where some competition is essential for development of healthy self-esteem.”
There is a difference between competition and greed. Competition focuses on bettering yourself for the end benefit of the company and industry. Greed focuses on bettering your pockets.
My Experience
Without competition I would become complacent. But since Karma Snack is positioned as the underdog we have to continue improving our strategies, processes, methodologies, and message to end users.
In the last week we did a re-mixed redesign of the main Karma Snack website, we introduced curves instead of squares for everything, refined the look of the overall site.
In one week’s time we drop our bounce rate by over 11% from this one change. The week’s bounce rate has been hovering at 40.59%, but there were days it was as low as 30%, for the whole site!! We increased visitors by 47%. Page views increased by 57%. Increased Average page views by 6.6%. And most important increased time on site by 1 minute and 24 seconds. That’s targeted traffic reading and understanding our site.
The end result in the visual improvement allowed us to increase our daily leads by 450%, in one week. Goal conversions for the site increase by 305%.
Our referral traffic has increased by 92% thanks to our marketing campaign in the same two-week period. These results can only be achieved by testing new and better sources, eliminating ones that don’t work, and understanding how to use each social media platform to it’s full effect.
For example, me using Digg to get traffic is like sending a homeless people to a Bentley dealership, it’s just not going to convert, Instead use the Digg traffic to get you website indexed faster, and use other sites like Sphinn that are targeted for marketing to get the converting traffic, and now your playing with the right game plan.
There are subtleties in Internet marketing and understanding these cannot be achieved without competition. I could not continue to learn the new and better ways for internet marketing without studying the competition, seeing what they are doing wrong, and what they are doing right. I’ve been doing web design and Internet marketing since 1995, I could not survive if I didn’t stay on top of the competition day in and day out. I work 7 days a week and don’t rest for nothing, not until I am number one in a particular industry or the niche I am targeting.
I’ve got Google Alerts going nuts with Karma Snack all day and night right now. The competition notices it, and I know they do since they copy what we do after each Google Alert, and then I start seeing Google Alerts for them in places I am working. It’s a never-ending game that continues on until either one of you is defeated, or the whole game changes and you are the old school going up against the new school. With competition driving you, you will always see the changes coming, and hopefully steer the course of the industry as well.
Competition allows me to improve my own game plan, by watching where others fail and success.
“A fool learns from his own mistakes, a wise man learns from other’s mistakes.”
