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© 2011 Marketing Consultant - Adelard Gasana
Data, data, data, all the answers lay within the data. Today I learned quite a number of things looking over all the data of all my clients. It’s game time for many of my clients going into the holiday season, and understanding what current rankings they hold and have achieve in the last week gave me profound awakening about most businesses.
Being a new business owner I find there are not enough hours in the day to simply get the major work done for the core business to help it grow. There can never be enough marketing, enough data analysis, or enough creative ideas. I sometimes wish I could spend whole weeks just analysis data streams with my team because the answers to all marketing campaigns lie there.
Search Engine Optimization has evolved a lot in the last several years, but it’s still not mainstream. SEO Experts and Gurus all agree the power that search engines have can literally bankrupt or make a shooting star out of a website. Search engines know this, and every website dominating a particular niche knows this.
One thing a lot of lower ranking “SEO 7 optimum” companies offering $99 SEO realize though is the power of the data they have.
I’m a firm believe in data analysis, at Karma Snack we have a dedicated team of data analysts on staff just to discover new keywords, trends, and shifts in client’s industries. Their job it to find the information, quickly process it, and at the end of the day have a working marketing campaign that is geared towards the new mini-strategy. I love them, especially the ones that are up till 4 o’clock in the morning with me instant messaging me back and forth about why this new marketing campaign will or will not work.
What I realized though is that most businesses simply do not have people sitting around analyzing data. I mean the big companies like Humana, American Express, etc. do, and some will say “Well they can afford to”. I believe that any expert in their field, whether it is Internet marketing for my company, or selling uniforms for a client, or international commercial loans for another client, needs to sit down one a week or once a month to really look at the data. Can you really afford not do? Who are you best customers, who are worst customers, what initiative this month/week have you done to promote your company? What promotions are working, and what aren’t and why? What is all the data telling you?
Lucky for my clients they have my team of expert analysts and me, and lucky for me we have tracking analytics tools installed, heat-maps, custom visitor behavior models, customized in-house SEO tools, and really top of the line business metrics available to us.
But even if you have a simply website with Google Analytics or Awstats, oh yeah I remember those days, looking and finding trends can be easy. Analyze where you where a month ago, 3 months ago, 1 year ago in terms of data, and compare it to the industry. Are you doing better or worst than every one else?
Strange things you find in the data can be either a gold mine waiting to be discovered or can alert you of future potential problems.
In my business I always have clients telling me they want to rank for this or that keyword, with no data to back it up on why. They just want to rank so they can be number one. Usually it’s an obscure keyword that I can get rankings for within a week. So I end up doing 30 minutes or so of work on this particular keyword, and get them the rankings in a week or so. The client is happy at first, but then realize the keyword is not bringing enough traffic because it is not popular or it’s bring in the wrong traffic, cause it’s not targeted. This is where I have to then go back and explain about data and why understanding the data is important. Data is so important, you should look at your stats at least once a week, if not every day.
A perfect example is today I found about a minimum of 20 new keywords for each clients that they where not ranking a week ago for before, and we where not targeted. These keywords have already started to bring in good traffic, but most important GREAT sales. So now come tomorrow morning, my staff and me are going to be at work getting rankings for these as well. Keywords I would have not discover until maybe Monday, if I hadn’t decided to randomly check all the stats on a Friday afternoon. That equates to an extra 2 days worth of sales, and in this economy every sale counts, and I believe my clients appreciate it.
One thing I will always love about data is it is never wrong.
If you are ever in South Beach Miami and want to talk give me a ring. Till next time, see on the beach!
After months of hard work on the Karma Snack brand and working in close coordinating with the Adsights.com Web development team, Karma Snack has been give the Yahoo Award of the #1 “Miami SEO Company”.
2 weeks earlier, the MSN and Live Search Engines gave #1 Miami SEO Company Award to Karma Snack as well. Now all that waits is the coveted Google Award of #1 Miami SEO Company for organic. Current Karma Snack holds the #1 Miami SEO Company for local search, and has seen it’s rankings increase quick over the last two months with hard work and dedication.
Hopefully within the next 6 months Google will reward the young startup company that has gained buzz for having experienced staff members that have worked with top world recognized companies such as American Express, AOL, Quigo, Google, Yahoo, MSN, Nike, Chase, Ingram Micro, Dole, Wachovia, Bank of America, Citigroup, Toshiba, Formula 1, Porsche Racing, Apple, IPhone Dev Team, and more.
With a team that includes top business development experts, business analysts, sales and marketing development, and online web development, Karma Snack brings the next generation of online marketing solutions with a new age vision. The once 2-man operation has grown to over 20 employees on 3 different continents.
Karma Snack plans on expanding into the Latin American and European marketing to increase their online reach. With an office in Bolivia planned on opening in early May, the new kids on the block are going at the competition hard.
With an estimated over 100,000 people within the first day of launching the website, Karma Snack has had top CEOs, Web 2.0 Founders, bloggers, and celebrities such as Shaq give recognition as the place to go for increase your revenue online.
Some rumors surround the company of having advanced online marketing technologies that have proven to see fast indexing of web pages in as little as 9 minutes! This and the rumored “Project Avalanche” SEO tools have started an information feeding frenzy.
Karma Snack is best know for it’s marketing efforts of A2zbigloans.com an international commercial loan website that has received over $15 billion on commercial loan request as of this writing.
Another great success story include the KO Dynasty MMA Sports Management Company, which Karma Snack helped get off the ground online. KO Dynasty fighters can be seen on Spike, MTV, VH1, ESPN, HD Net, CBS, Showtime, and more. KO Dynasty has worked with companies such as Respek Toe to Toe, Cage Side MMA, MMA Junkie, and more.
More great success stories can be found on Karma Snack’s Web Portfolio.
Karma Snack focuses on growing their client’s online revenue through SEO, PPC, and viral marketing. The goal of the company is to increase their client’s traffic, sales, and revenue, will eliminating unnecessary budget spending, which has helped out their client’s greatly in these tough times. Even in a recessions, online traffic, and most importantly leads have grown tremendous for Karma Snack clients. Some clients have reported 15 to 20% growth, per month in traffic and sales thanks to Karma Snack Internet marketing efforts.
Giving the high regard for Karma Snack from their clients, it is without question why Yahoo has given Karma Snack the coveted “#1 Miami SEO Company” Award.
Stay tuned for more developments on this story.
Does your web traffic lack the great “flow” that was promised to you by your SEO company?
Does your SEO company suck? Do you needs to find web traffic experts that can deliver results, hold you to no contract, give you monthly reporting, and have client testimonials to back everything up?
I can continue with the frustration stories I hear day in and day out. “The guys who I’m working with promised me this and that, and haven’t been able to deliver”. I also hear lately, “I don’t have money to market”. Well the latter is a big problem, since no respectable serious internet marketing is going to work for free.
The facts are facts, when it comes down to getting your business in front of your target audience, internet marketing is hands down the cheapest, and most measurable media.
There are a lot of “guru” and “web traffic experts” who give the professionals in the industry a black eye. As an internet marketer, there is a constant needs to show results, proven case studies, client testimonials, etc. Even then, there is still a risk.
Whenever you hear something too good to be true, it usually it. If a company can promise you to get top rankings in your competitive industry, for famous one word keywords for as little at $199 a month, chances are, you are wasting your time and money.
There are several of these $199 a month SEO companies out there that take client’s money, promise the world, and then 6 months later leave their clients with a bad taste in their month.
It comes down to the basic, what we all were taught growing up, “You get what you pay for” and “There are no Free Lunches”.
When it comes to Internet Marketing a decent campaign cost can range from $12,000 a year, to $100,000 a year. These are with reputable companies, that have great client retention, customer testimonial, AND in my opinion most important take the time to teach each client the fundamentals of internet marketing.
Compare that with an advertising spot on a magazine that ranges from 2K to 100K per AD, once the magazine’s month is done, you don’t reap the rewards of it. How do you measure how many people saw your Ad? You can’t. How can you measure how many people understood your TV commercial? You can’t. How do you measure how many people heard your radio spot? You don’t.
With the advent of the internet, new ways of measuring how your audience responds to a marketing campaign are now possible. For example, you can measure how many people saw your ad, went your website, saw a particular images, what percentage of them converted into a sales/leads (conversion rate), and more.
With internet marketing you can test different marketing messages and measure which ones directly leads to increased sales, increase leads, and increased time spent on your website.
What I love about internet marketing is that is brings accountability back into dollars spent. With data, you can justify spending X amount of dollars, and with internet marketing, you can now know exactly on a click by click basis, what marketing campaign dollar lead to your sale, and the exact cost of acquiring new revenue.
This is what newspapers, magazine, TV, radio, outdoor billboards, and other traditional media don’t have. This is why they are declining, and more major companies are spending money online. Web Marketing’s ROI is the most accurate when compared to other medias, and guess what? It cost a lot less.
To get free advice, or learn more about finding a great SEO company, simply Google “Karma Snack”. This is the company that has been the most successful when it comes down to ROI, expertise, and getting results for my clients and me. I am now intricately involved in the company, it’s growth, and it’s future. We deliver results. Period. Ff you don’t see significant results within your first year, Your next Year is on us! That’s right complete FREE!!!
